Katy Perry- The new face of Proactiv

The idea that our superstars and pin-ups are the pinnacle of beauty has perpetuated society long enough. Forget about idealizing the smooth contours of Uma Thurman’s cheeks or Miley Cyrus’s skin, the savvier amongst you will have realized that they look so good because of some deftly applied airbrushing. It’s refreshing then when stars such as Katy Perry are able to go on record with less than flawless complexions, making the rest of us aware that the standards we aspire to aren’t quite so far away.

The gorgeous Katy Perry is happy to admit that she suffers from breakouts, and rather than cover up her zits with a huge hat, she has proudly gone on record as the face of Proactiv, a skincare brand designed especially for those with spotty skin.

She’s not the first celebrity to become the face of this brand, as she’s joining the ranks of Jessica Simpson and Vanessa Williams who were both breakout prone in their younger days.

Katy Perry, the soon to be ‘Mrs Russell Brand‘ will be appearing in three commercials for the brand this year, as well as acting as its ambassador at relevant events.

Proactiv aims to differentiate itself from other acne brands on the market through use of celebrity mastheads, and they’re happy to use stars who actually USE their products as this gives them more credibility.

“In the face of that competition, we needed to elevate the brand and reposition ourselves,” says a Proactiv spokesman. “We are definitely reintroducing big celebrities again, and we are coupling it with a slight difference in the conversation where we view acne as the enemy, and the best way to fight acne is with Proactiv.”

The key ingredient is benzoyl peroxide — which has been refined into microcrystals designed to quickly enter pores.

The Katy Perry campaign will start in the next few weeks.

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